Visual Communications


Music playing We’re still waiting. Waiting on the world to change Hi, Welcome to a brief introduction to Visual Communications GSSC1052. I’m Karen Hamilton from the School of Liberal Arts and Sciences at George Brown College Can a picture change the world? Are there pictures that are forever engrained in your mind? Is it true that a picture is worth a thousand words? We live in a visually mediated society. Pictures fill our media, from magazines, to posters, to television to video games to the internet. In the past the visuals we saw in the media were images mostly created by those in professional positions. Today the creator of some of those media images might just as likely be you. In it’s first year You Tube had 6.1 million videos with 1.73 billion views using 45 terabytes of storage that’s about 5,000 home computers’ worth Total time spent spent watching Youtube worldwide-9,305 years! We can not escape the bombardment of visual messages…but can we believe those images? A visual image affects a viewer emotionally. When a picture shows one particular view of a person, that can lead to a stereotypical idea that may come to represent an entire category of people. The danger is these pictures can remain in a person’s mind for a lifetime Our world now is being more and more understood or potentially misunderstood by the images that we see. And today Visual literacy is even important Seeing is a complex process that involves the mind and the eyes of the viewer. Seeing clearly is a combination of how much we know about something and how we feel at any particular moment. Parcel this complexity with someone else’s filtered, skewed or manipulated images and things are even more complicated. The manipulation can go from something harmless like an option on a printer that will slim you down to perhaps a government’ media campaign to manufacture a nation’s consent for war. The most powerful, meaningful and culturally important messages are those that combine words with pictures In Visual Communications we’ll learn about light, the eye and the brain, We’ll learn about theoretical approaches to visual perception like gestalt – the The whole is different from the sum of its parts Semiotics how things can be interpreted as signs creating many levels of meaning. We’ll look at imagery from photography, graphic design, comics, cartoons, movies, television and the internet. And We’ll talk about ethical issues related to persuasive images images like shock advertising, product placement, propaganda, stereotyping and violent imagery and we’ll learn to analyze images using 6 different perspectives. But most of all what we’ll do is question Question everything because today a picture or a visual just may be worth more than a thousand words and while some of those images will inform or educate others may have the power to not just to persuade us to buy a product but perhaps to mislead us. We’ll be watching! Music Waiting on the world to change. Waiting on the world to change. We’ll keep on waiting

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