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  1. Ever since I read it when I was younger, I instinctually pronounced it "jif". And, perhaps, I heard it pronounced the same way. Could it have to do with the tongue of the part of the world you are in? I'm Hispanic, grew up speaking Spanish, but now I am bilingual in both, and the majority of the population here (I live bordering Mexico) is practically the same. Maybe that has something to do with it.

  2. Grizzly Bear's Gun-shy video also uses gif like editing to create a sort of surreal story telling method and I think its one that is both visual engaging and creative. I find myself drawn to watching gifs over and over again, even if I'd seen it multiple times before, there's just something about looping gifs that are entrancing to people. Perhaps its the want to see if anything changes or maybe its the wishful thinking of being stuck in one moment. I find myself wanted to repeat actions often, maybe in some sort of nostalgic need to keep a ritual or routine. Perhaps this is why a gif is so intriguing? 

  3. Thank you. I love these music videos, they give me such an eyegasm. It's been far too long since I sat down and watch The XX without any distractions. "Here's an idea," depending how this giflist plays out, can you do a playlist or video about 'one shots'. As I was quite surprised to see Daft Punk – Around The World (or was that too obvious)

  4. awesome concept! Sharing some videos to demonstrate you points and concluding them with short videos is a great use of the tools youtube has provided!  

    I wanted to bring up an interesting video that The Chemical Brothers used looping and editing to match the be of the music but is an example of not part of the animated gif trope.  

    The Chemical Brothers – Star Guitar 

  5. I'm liking this format.  Great way to illustrate points with video.  I do kind-of feel like it dragged on a bit.  I wouldn't mind seeing more compilation videos with your traditional gif window, but maybe not as exaggerated as in this one (as in having soo many other video sources that it drowns out your message a bit). 

  6. One video I was really hoping you'd mention was KONGOS' Come With Me Now, which has some really cool short gif-like looping elements. Though, to be fair they may be more for the visual style than the effect of highlighting a moment. They are strung together with little to no association other than the music, as far as I can tell, but maybe the music is enough. Maybe it's integrating the gif into a video in visual style if not entirely in meaning? Stringing together the same song with completely seperate pieces? I dunno. I just really like that video and the short repetitions with the music.

  7. All these new fans of the Idea Channel don't know about zhaif. That, my friends, is a form of satire which forgoes the two contested pronunciations and imposes an even more ridiculous one to highlight the futility of the argument.

  8. I'm amused by the fact that people are still complaining about the "correct" pronunciation of gif. Hint: let's just like pronounce it how we'd like to and not be gigantic babies about it. 

  9. I wish I could make a Come Into My World video for my commute each morning to see how many cars/people actually overlap each day.

  10. Anyone else actually thought the whole pronouncing "gif" like "jyfe" was getting kinda old anyway, and preferred to hear him say "gif" anyway?

  11. I really like the playlist format for you guys–for other 'tubers it feels trite, but the way you guys handled it made the videos feel important, like a part of a discussion. 

  12. I just finished the playlist. This was maybe my favourite thing you guys have ever done. 
    I feel like this "pop culture lecture/guide" through a playlist format is one that suits youtube really uniquely.

    Great job!

  13. I think these videos may have been heavily influenced by the Martin Arnold experimental films form the early 90's. Example ( Their repetitive editing of movement and distortion of time are almost identical.  Arnold used these techniques to make people question what they were seeing. He takes the method of looping (or in this case  'GIFing') to the extreme and it has a hypnotic effect similar to many of these videos.

  14. with each video and point about it, I'm reminded of REM's "imitation of life" video. it might look like a cartoon or the sound of a 56k modem now, especially the way the used digital zoom with the camera/software resolution of the time. but I think they intended to visually capture individual moments, much like a gif. and they used the back and forth "looping" and digital panning as a way to point out those moments, much like a gif.

    I think by now we've culturally assimilated looping as an indication/presentation of something meaningful, so current examples can be more nuanced/subtle with their presentation. or they can go less nuanced/subtle and get more creative with it.

    something that I think is different comparing all the linked videos to "imitation of life" is the emphasis on context. some create context cinemagraph-style allowing some aspects of the loop to change while the rest stay the same, but most disown context. they focus down on a single action or image or sensation.

    contrastingly, "imitation of life"'s zooming and looping makes it clear that the entire video is one short loop. the video seems much longer because of where the frame is at any one point in time. so it's more cerebrally and less sensually that we know the video is looped.

    the purpose of the looping then seems less to bring out specific sensations/actions, and more to establish that any one image or point in time has a complex relationship with all the rest of everything going on.

    I think few if any gifs consider their place in a context larger than their frame, and that they might benefit from doing so.

  15. Dizzee's video I thought was very interesting considering the content and practice of GIF in music videos. Throughout the video, the music goes "All Eyes on Me", which is super interesting considering that most of the time you will be focusing on Dizzee throughout the video and have to actively make yourself see the parts that loop as not all of them are obvious from the get go. Since he's always looking directly at the camera, and by extension the viewer, drawing the viewer's attention to him almost constantly. I had to check a few times to see that the part where he is walking down the table (the part where the guy is hitting himself with a pineapple) was actually looping because "all eyes" were on him. Also funny considering how everyone's eyes flail about every which way and nobody is actually looking at him.

    I loved this new episode style, really awesome way to get concrete examples for your topics which I feel you lacked sometimes. Really made it feel like I was actively participating and coming to conclusions rather than taking your word on the quotes and ideas you bring up, which is still fine, just sometimes its nice to get more concrete, more easily digestible stuff.

  16. I'm actually really surprised that you missed Darwin Deez – Free (The Editorial Me) on this list. It has "GIF" all over it. Actually the concept in the video is about literally living in an endless loop.

  17. Just wanted to say (amongst all the GIF-related comments, sheesh); I really liked this as a new format/idea; I think it worked really well to have the commentary interspersed with new content, and honestly, I found a couple of songs I really liked that I'd never heard before! So good on you.

    Also all for Jaif, Just to add to the discussion 😛

  18. Back in the '90's (when GIFs came out), on the east coast we all pronounced them "giffs", not "jifes"…sorry, but "jifes" is unnecessarily grating on the ear.

  19. British animator Cyriak makes repetition an art in his surreal and strange animations by altering, moving and looping again and again to create some incredible music videos. My personal recommendation, cows & cows & cows.

  20. This is probably my favorite thing that Idea Channel has done. No, I didn't like all of the videos (I skipped through about 1/3rd of them), but the idea presented was marvelous. Please tell me that there is another series like this in the works. Maybe you could follow a single meme through history. Keep in mind that when I say "meme" I mean in it the Richard Dawkins sense of a unit of cultural transmission, not necessarily an "Internet meme." For example, I wrote a paper in college about Alice in Wonderland as a meme as it travelled through history. I studied how it influenced fantasy, horror, drug culture and about half a dozen other areas it had an effect. I think it would be amazing for Idea Channel to tackle something like that. Please, please, please reprise this idea, Idea Channel!

  21. sigh… You got me scared there. I really liked that you pronounced GIF as GIF… Sounds both cool & funny at the same time so when you said you'd go back to  pronouncing it as GIF instead GIF like you have been doing I got a bit stuttered… Heck ever since you went a head with pronouncing it as GIF, hearing it pronounce in any different way  bugs the HELL out of me. It just feels wrong. But knowing you'll go back to pronouncing GIF the proper way after this vid soothes my soul ^_^

  22. i'd like to see the same sort of style, but applied to movies and video games! i'm seeing more and more movies feature occasional clips of "first person" view points, etc. of course I can see that being really complicated with copyright and everything so maybe not.. 

  23. This was a cool playlist, but it did go on for a long time, grandma is now nagging me to go outside for a while. outside for a while. outside for a while. cool playlist, outside for a while.

  24. One of the reason the gifs work so well within the music videos is the notable repetitiveness of the music within them. It works especially well with Sample based music such as Hip hop and Electronic. My favorite example is a classic Daft Punk MV from my childhood, Around the World.Note how there are several repeating elements in the video itself that go along with certain elements of the beat/words, the dancing bug space men, the guys on the stairs, the kicking women, sequined swimsuit ladies, skeleton dudes. They loop together AND separately WITH the music in such a way that makes it work incredibly. I mean…LOOK AT IT. If that's not giffy, I don't know what is!

  25. In Megan Trainor's All about that bass, there is this guy jumping in a split, it's looped a few times back and forth in a GIF (not Jive, that's a dance) like fashion.

  26. sleepyhead, by passion pit.
    I think this music video is interesting with regard to GIFs.
    I wonder what you guys have to say about it.

  27. Damn you, you've gotten songs stuck in my head while also tying them together thematically. I'd heard "Whoa Whoa Whoa" before, but I think that I too have now contributed 100,000 views to it. Also, while "Round Round Song" seems to be ridiculously obscure it's insanely catchy. The whole playlist thing is a great idea–ha ha, get it–and I really hope it's something that'll happen again.

  28. I watched the short version of the episode and then the longer version without the music videos, then decided to go ahead and watch the videos to see what  some of them were.  I was going to do my best to give them all a fair shake without skipping….but yes I skipped at least the second half if not more of the Hangover video. I was looking forward far too much to the Kylie video ( yes I freaking love her and this video one of my all time favs ) and to see the XX video. 

    The Daft Punk "Around the world" video is one of which would have fit into this style but is a bit older and, as the music is Techno, is all about repeating the same loops of music and beats over and over the actors in the  music video repeats a lot of the same motions over and over but without any video editing. The dancers are repeating and adding to the dance with the song as it adds additional beats. Much of that video would be gifable…if thats how that word works. Again one of my other fav videos along the line of the Kylie one  because the visual elements have really added to how I view/listen to the song/video.  

    Is the addition of gifs to music videos art imitating art imitating life, or just the mix of various forms of art combining in this digital age? 

  29. I feel like music videos utilizing the gif format is definitely done on purpose. Content creators on the internet are basically participating in free advertising. Every time someone makes a gifset and posts it to tumblr on their own out of the love of video/movie/tv show/etc, you're giving free promotion to whatever it is you've giffed. This is invaluable to brands and companies. I feel like the music industry is adding in easily gif-able material to short cut the process a bit. They can't just release gifs themselves – they need content creators to make and present the gifs to the general public on a personal level to achieve the kind of promotion that works on websites like tumblr.

  30. I ususually get bored with music clips, but i felt totally immersed by them during this journey, this project is awsome and i'm looking forward for the next youtube adventure playlist thing that you guys will bring me!

  31. @PBS Idea Channel  OK, I absolutely loved the format for this episode, and i would absolutely love to see it used again. My only constructive criticism would be to tell your viewers specifically where to comment. Beyond that, there is really nothing bad I can say about this episode. 

  32. you've made my life something of a gif. Can't stop listening to "Islands – The xx". I'm just commenting to say that you've made my life something of a gif.

  33. could you please please please please please do a video on the channel "How to Basic?"
    I don't what you would talk about, but i feel that his videos warrant some kind of analysis. Again, please!!

  34. So I watched all the videos, and I was quite surprised not to see KONGOS – Come With Me Now. Considering that video came out in 2012, it's probably one of the earlier ones that has a strong gif meme influence. I'd also like to note that the whole concept of gif memes leaking into music videos would tie in nicely with the conversation on what constitutes pop culture and being popular.

  35. If you want to understand the roots of GIF-like techniques in experimental film, you need to start here: BRUCE CONNER'S "REPORT" (1967), a mind-boggling exploration of media, replication, and the Kennedy assassination. (See Vimeo link below.)

    Conner is one of American's greatest "found footage" filmmakers, and REPORT is a masterpiece. And like most GIF-art, it operates through repetition and progression, through the concepts of the original and the duplicate, and (of course) through the notion of wanting to see and not-see something important — or something horrific — as well as something you have already seen a thousand times before.

    I strongly suggest watching the whole thing, which moves from sound and light to advertising.  But the GIF-like material runs from approximately 3:14 to 8:00.  You will also have to rethink the originality of GIFs.

  36. After the H&M Life video I realized there may be a missing link between the .gif and the music video (.avi?): the YoutubePoopMusic Video.

    Al through the vid I kept having flashbacks to UN Owen Was Her~ Ronald McDonald (/watch?v=AARyGaYvVI8) Night of Pony (/watch?v=ftvZFUg4HPc) and of course, the lunacy that gave birth to those: it's over 9000 (/watch?v=Ili6jo597FU), among others.

    What do you think? I don't know if those got popular enough to be directly influential, but to me it feels like the whole "Gifs in Vids" thing really started up in youtube a long time ago.

  37. What really interests me is how, if at all, the idea and usage of a gif will change as formats evolve. Gifs are expensive, memory wise, and you lose a lot of quality with space, so it only makes sense that we will have better file formats develop for the same task. We can already see some of that transfer with webms, but those are actually just mini movies that you "stream". My personal theory is that gif will just kind of be absorbed into the language as a shorthand for short, looping images and the original meaning will be archaic. Kind of like ChapStick, but people still use the original ChapStick.

  38. As far as I can tell, the most common language of modern music videos is to recreate the plots of movies. I watched about 40 minutes of MTV the other morning and there were literally only two videos where this wasn't the case.

  39. Sad to see that the comment section is full of people bitching over whether it is GIF or JIFE or something. Why don't we talk about how AWESOME this playlist idea is? The example videos really prove what he is saying and it makes you really remember what he is trying to explain to you. I really enjoyed this. I hope he does this sorta playlist thing more often. 

  40. If you want to argue about the pronunciation of gif go do it on the idea channel episode about that. This playlist has nothing to do with that. The typical IdeaChannel pronunciation "jiaf" is a commentary of the debate, not a legitimate pronunciation.

  41. I don't know if anyone has mentioned this already, but there's a really cool music video for All I Need Is You by Rob Cantor that uses actual gifs. A bit different from all the gif-like videos discussed in this playlist but definitely related to the topic and DEFINITELY worth a watch.

  42. I like this different format, here's my comments regarding the playlist:
    -one thing you should look into is the sound in the whole playlist. I noticed that the sound in the songs was a lot higher than in the vid parts you did, so I'd have to lower it at the start of every videoclip. Maybe try to make videos that are "louder" (~equalized differently) so the whole playlist is equalized next time?
    -I noticed that in Watsky's video, there's a sound sample (goes something like "yeah") that's introduced early on in the song and stays in the background throughout the song. Isn't it looped similarly to the way jyfs are, except… musically? Sort of ties the whole thing together IMO 🙂
    -How about the Chemical Brothers's Star Guitar video? Gif-like in your opinion? If you ain't heard of it, it's a must-watch!
    -And finally I like the way you send us on our way at the end of the vid, progressing even when the world around us loops… inspirational, very cool 🙂

  43. i feel like a lot less of these videos are less about gifs and more about modern editing, a la Run Lola Run.

  44. I was just watching the music video for "Come with me Now" by the KONGOS and I thought about this video the whole time.

  45. "Argue on this video that we made to stop congestion in our comments section"

    comments section congests

  46. what video did he start pronouncing .gif as chzsaif? I remember a video that he very specifically said like "from now on I will forever pronounce chzaif and heres the phonetic spelling"

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