How to Land Bigger Clients as a Graphic Designer

How to Land Bigger Clients as a Graphic Designer


hi people welcome to ProUp Masterclass my
name is Tola Alabi today we are gonna be talking about how to land bigger clients now I was recently talking to a designer friend
of mine and I was asking him how’s work how’s business going and he told me I
seem to be surrounded by small clients and he was of the opinion that there
weren’t too many big clients out there anymore and that took me back to my
early design days and I’ve been doing design now for a couple of years and I
must be honest I spent more than half of those years making mistakes and I guess
that’s part of the inspiration to ProUp Masterclass to get younger designers
to learn from experience and doesn’t need to be your experience you can learn
from my experience and not make the mistakes that I made and you can have a
shorter smoother path to being a successful designer now one of the
mistakes I made early on in my career was continuously working for
small clients and hoping that the big clients would find me now when I say big
clients small clients I’m not trying to demean anyone but we must realize that
a small client is a client that cannot pay your minimum level of engagement and
a big client is a client that can pay at least your minimum level of engagement
your minimum level of engagement is what we call the last price the lowest you
are willing to take to engage in a project now if you have a client that
cannot pay that amount that you’ve ear-marked as your minimum price your last
price then you put that client in the category of a small client and I spent
a lot of years working for small clients hoping that the big clients will find me
and one thing I didn’t take into cognisance was the fact that small clients
and big clients do not hang out big clients do not take advice from small
clients they do not hang out you must realize that we as people have a circle
of people that have the same earning power as we do they’re in the
same wage earning power as we are of course there might be the rare
occurence of having someone that is way above your earning power in your circle but
that is the exception and not the norm and if you keep working for a particular
type of client he’s always going to refer you to people within his sphere of
influence so if people within this sphere of influence are small clients then you’ll
definitely keep getting small client jobs so if you want to come to a place
where you work with bigger clients you have to be able to make the decision to
cut out small clients and that’s something I had to do after a while I
had to cut out small clients and I’m not talking about reducing the amount of
work you do for small clients I’m talking about totally cutting out the small
client anybody that couldn’t pay my minimum level of engagement I didn’t
work with now if your minimum level of engagement is a hundred thousand then don’t
work with someone that can pay you only ninety thousand if your minimum level of
engagement is seventy don’t work with someone that’s paying you sixty-five thousand you have
to come to that point where you realize that there is a benchmark for you to
give your skill to a client and it’s important that you respect that
benchmark do not let sentiments or pity allow you
to lower your benchmark to accommodate a small client you must respect your
benchmark and you must know that to grow as a designer
would involve you having to shed some clients it’s either the clients meet up to
your minimum level of engagement or you shed them now another mistake I made
early on in my career was leaving my minimum level of engagement at a
particular price for way too long I felt like I couldn’t increase my pricing if I
hadn’t worked with a big company I felt like the big company had to come first
then I’d be justified to increase my price but it doesn’t work
that way you must give yourself a stipulated amount of time and say after
that time you are going to increase your minimum level of engagement it might be
after a year after two years after six months whatever but it must be a short
period of time and you must do this frequently and consistently so it
doesn’t really it doesn’t matter who you are approached by you do not become a
big design company because you have big companies in your portfolio you become a
big design company because you decide to become a big design company you decide
that you are going to raise your level of engagement you are going to raise
your standard of work so if you want to start working with bigger clients you
need to cut off smaller clients that is the only way that is going to work and
the beauty of it all is that everyone finds the designer that is appropriate for
them because what might be a big client or a small client for me might be a big
client for you what might be a big client for you might be a small client for me
so the client always find who to work with in the long run
well you as a designer must be able to come to that decision and say I’m raising my
level at this time and whoever cannot afford me I would just
have to let go of this person and so I can make room to accommodate those I
want to attract now if you have any questions about working with big clients
and small clients please leave a comment below if you have an experience you want
to share leave a comment if you haven’t topics you want us to cover in this
class please leave a comment below don’t forget hit subscribe button see you in the
next class

Leave a Reply

Your email address will not be published. Required fields are marked *