How To Create A Perfect Whiteboard Animation (7 Easy Steps)

How To Create A Perfect Whiteboard Animation (7 Easy Steps)


– In this video you will
learn how to create a great whiteboard animation in
seven easy to follow steps. But why should you consider creating a whiteboard
video in the first place? Well, research conducted by
Professor Richard Wiseman at the University of Hertfordshire found that when compared
to a more standard talking head video, whiteboard
animations better help the audience retain factual information and have a greater chance
of being liked and shared. This makes them one of
the best video styles for creating high impact
educational content. (upbeat music) Before we begin, make sure
you subscribe to our channel and click the notification bell, so that when we release new videos to help you with your video marketing, you’ll get notified. Also, after watching the video, if you have any further questions regarding creating whiteboard animations, let me know in the comments below. Because I will be checking
the comments regularly and will do my best to help. So let’s get going. Whiteboard animations
involve images being drawn on a white background with
a moving hand appearing to be doing the drawing. They are usually
accompanied by a voiceover. Quite simple right? If you want to produce
something a bit different than the classic whiteboard animation, there are some variations
of it which you can consider which pretty much involve
the same steps to create. These include black board animation, stitch board animation
and notebook animation. Although our personal
favorite here at Spiel, remains the classic whiteboard animation. So let’s now get into the exact steps involved in producing a whiteboard video. Step one, scriptwriting. The first step in the process of creating a whiteboard animation
is to write your script. A good script is key to
the success of your video, so make sure you really put the effort into making it the
highest quality possible. In this video, we won’t go
into depth on how to write a high impact script as we’ve covered this in other videos on our channel, so check them out if you
need further help with this. One thing I will mention
here is that when writing the script for your whiteboard animation, make sure you keep it as short
and impactful as possible. A good rule of thumb is to
remember that every 150 words of your script will be
equivalent to approximately one minute in video duration. Step two, record your voiceover. Once you’ve finalized your script, the next step in the process
is to record your voiceover. It is important to record
your voiceover straight after you have written your
script because the voiceover will be used to mark the timings for the animation during
the storyboard stage. You can either do your voiceover yourself or get it recorded by a
professional voiceover artist to a high standard and
at a relatively low cost. If you decide to record
your voiceover yourself, make sure you use a
good quality microphone and have a quiet, soundproof
room to do your recording. And make sure the tone of
your voice is expressive and upbeat, as a passive monotone voice will lower the engagement of your video. Step three, storyboarding. The next step in the production process is to create your storyboard. This basically involves
creating rough sketches of the visual images you
want to appear in your video during specific time intervals, pretty much like a comic strip. It is useful to use a storyboard template to help you with this. There are numerous free
storyboard templates online and available to download. Step four, create your illustrations. Once you have finalized your
storyboard the next step in the process is to
create your illustrations using a software tool such as
Adobe Illustrator or Inkscape. If you don’t feel comfortable
drawing your own bespoke images or simply don’t
have the time, don’t worry. You can use pre-existing
ones from the stock image galleries available in
popular whiteboard animation production software such
as VideoScribe and Doodly. Step five, animate. The next step of the process
is to animate your video using your preferred software. We at Spiel use the Adobe Creative Suite to create our animations,
which are great to create studio level videos,
but it is more catered towards experienced professionals. If you are looking for
a simpler software tool which requires having little to almost no animation experience, then check out some of the
others that are available. VideoScribe, Animaker, Explaindio, GoAnimate and Doodly to see
which one works best for you. Step six, add your
voiceover and sound effects. Once you are happy with your animation, the next and final step to
complete your production is to add your voiceover and sound effects which you should be able
to do with the software you have used to animate your video. For best results, I
suggest using a separate audio editing software
such as Adobe Audition to make sure it’s to a
professional quality. An important thing to
remember when adding music and sound effects to your video is that they should complement your story but never overshadow it. So it’s important to
make sure that the volume of your sound effects and background music doesn’t overpower your voice over. Step seven, thumbnail
and video activation. Having an engaging thumbnail is essential for making sure all the hard
work you put into creating your video finally pays off. The more engaging your thumbnail, the more compelled people
will be to watch your video. If you need more information on how to create engaging thumbnails, you can watch our video which
will teach you exactly this, the link to which I have included
in the description below. Promoting your video is another important component to consider. This includes creating
a high conversion design for the landing page on which
you will add your video, and following the best
practices for the social media channels that you will use to promote it. Bonus tips to enhance the engagement of your whiteboard animation. Before I leave you to get creating, I will go through four
important tips that you need to be aware of if you want to get the most out of your whiteboard animation. Tip one, keep it flowing
with interconnected sketches. One of the key differences
between whiteboard animation and other styles such as cartoon animation or motion graphics is the use
of interconnected sketches. What this basically means
is that you should aim to continue adding your visual
images to the same screen without too many erases or cuts, so that there is a nice
continuous flow to the video. Making sure you make good use
of interconnected sketches in this way will ensure
higher engagement levels than if you keep erasing the board and starting with the visuals from afresh. Tip two, generate emotion. Another key factor which
separates great whiteboard animations from the more standard ones is that the higher performing
ones do a significantly better job of generating the desired
emotions in their viewers. So make sure you take into consideration how you will accomplish
this through your narration, the tone of your voiceover
and the use of visual images. Upbeat and expressive
videos almost always deliver better results than monotone ones. Tip three, keep it traditional. Most whiteboard animations
stick to the same format of a white background with black sketches. There is a very good reason why this formula keeps getting repeated. And that’s that it simply works. In general, diverging from
this time tested approach and over-using color,
particularly in the backgrounds, tends to reduce the impact of the video as it can distract the
viewer from its message. Now this doesn’t mean that
you should never use color, just that you should use
it more conservatively. For example you could add a few
touches of your brand colors or use color to emphasize
particularly important points such as your call to action. Tip four, don’t make your video too long. To get the maximum engagement
from your whiteboard video, make sure you don’t drag it out. Whiteboard videos that are
crisp and to the point do better than ones that are unnecessarily
long and drawn out. Alongside a better video,
this will also help reduce both your production
cost and the time needed to create your video. I hope you enjoyed this video. If so, please remember to
subscribe to our channel so that when we release more
videos, you will get notified. If you would like the help of
a whiteboard animation company to create your video for you, then you can get in touch
with us here at Spiel. Simply visit www.spielcreative.com. Thanks for watching, see ya!

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